Is Pizza Hut Bought by the US Dairy Industry?

Can you hear the collective sigh of disappointment today? Despite an outpouring of positive press, Pizza Hut rescinded the announcement of vegan cheese finally coming to their United States locations this summer.

This, sadly, did not surprise me. I was more surprised to find out they were doing the right thing after all these years.

Why? There’s a trend! My brain sees connections, and apparently I am not alone.

Both Domino’s and Pizza Hut have a lot in common financially. They both opened vegan markets successfully in other countries, yet they do not bring these options to the US despite knowing it works.

This is puzzling, because they have undoubtedly lost customers refusing to evolve with consumer demand for dairy free options. Me included! Your girl was a regular at the Rochester Hills Pizza Hut in high school, and the delivery guy knew me well when I was a vegetarian ordering stuffed crust pizza (I now shudder to think of all the baby cows killed for the amount of cheese I consumed). Shifting to a dairy free, plant based diet meant buying vegan pizza elsewhere. And there are tons of yummy options at locally owned establishments.

If United States consumer groups are demanding vegan cheese, yet the restaurant does not cater to consumer demand, why would they make a decision to not carry vegan options from a financial standpoint? Wouldn’t the market research show that vegan cheese is not only the right thing to do for the animals, but actually, dare I say, profitable?

Unfortunately, it’s much bigger than that.

The dairy industry proudly boasts about their financial partnerships with both Pizza Hut and Domino’s. Both companies not only take money from the dairy industry, but they use the Dairy industry scientists and nutritionists to introduce more menu items to push larger amounts of milk.

According to Dairy.org on a February 2018 release, “Pizza Hut – a dairy checkoff partner- increased the amount of cheese on its pan pizzas by 25 percent, a move that will require an additional 150 million pounds of milk annually to meet the change.”

They go on to say that the “project was made possible thanks to dairy scientist Nitin Joshi, a Dairy Management Inc. (DMI) employee who works onsite at Pizza Hut’s headquarters in Plano, Texas.“

Read that again. Let it really sink in.

The Dairy Industry not only gives money to certain big chain restaurants, but they actually have employees on site developing more products that push 150 million gallons more of milk per year. Products are designed for the sole purpose of pushing an agenda for US Dairy Farmers, and that agenda is far from human health.

Following the money further, we look at Domino’s, and their financial partnership with the US dairy industry.

According to a 2018 press release from Dairy.org, because of their partnership, Domino’s “increased their cheese usage by over 1 BILLION milk equivalent pounds. That’s just shy of 20,000 tanker loads of milk that was off the market because of the Domino’s partnership.”

They aren’t selling billions more in pizzas. They are updating their menu items to use more cheese to push more milk. Once upon a time, you could order Domino’s Breadsticks and they didn’t come with melted cheese. Now, you can’t even get their breadsticks without melted cheese, and they are a completely different product.

They go on to say at Dairy.org, “in addition to menu development, Domino’s has also been a partner in sharing the story of dairy farmers through the Undeniably Dairy campaign.  Last summer, Domino’s put the Undeniably Dairy logo on their pizza boxes across the country – reaching 7 million homes a week.”

As a business school grad that studied marketing, let’s really look at what is being done here.

Not only are they working hand-in-hand with the dairy industry to develop menu items pushing higher percentages of cheese usage on products (which is keeping America sick, but that’s another discussion for another day), they are also using marketing through their materials they use to distribute their products to psychologically get you to feel some allegiance to the “Hardworking US Dairy Farmer”. They even have language on their box boasting pizza isn’t pizza without tons of cheese. “How can it be anything else?” says the Domino’s box regarding dairy cheese.

Now, as someone who has eaten actual Italian pizza in Naples, Italy, pizza traditionally highlighted tomatoes and sauce more than copious amounts of cheese. And it’s delicious. It’s the agenda behind the marketing to make you believe you need the cheese to have a good pizza, and they are going so far to push that you should feel good about it because you are keeping people employed. Cheese is super addictive in nature, as milk was meant to encourage baby cows to latch on to their mothers, so it’s easy to give in to this message for the average consumer.

Meanwhile, billions of animals are being slaughtered, and many consumers are opting for the nut milks versus the cows milk. So doesn’t voting with our dollars help?

The Dairy Farmers of America (DFA) recently released a statement that traditional milk sales plummeted by $1.1 billion in 2018, so where is all of this dairy money coming from now that consumers are voting with their dollars?

The answer is the United States Government.

According to an ABC news article in August 2018, the USDA stepped in to buy 50 million in surplus milk to bail out the dairy industry. Where does all this milk go?

According to the article, “The USDA is buying the milk under a program that allows the government to buy surplus food or agricultural products and redirect them to food banks or school-nutrition programs.”

So even when we are voting with our dollars that we do not want to consume milk, they repurpose the surplus to encourage milk consumption by our children in schools.

Isn’t the government supposed to reflect what it’s citizens want?

Let’s not even get into the money circulating between the government and the dairy industry. I encourage you all to watch What The Health on Netflix or YouTube. The doc really lays out all of the financial connections between restaurants, the medical community, the dairy industry, and the government. The Thrive Movement documentary will take it a step further for you to show you who really pulls those strings. (Spoiler Alert: it’s not Trump.)

The day the US government decides to stop bailing out the dairy industry is the day the dairy industry will stop having the ability to lobby and push more dairy, even though demand of milk is technically down. That’s the only presumable reason there’s a resistance of adding vegan cheese at some quick food establishments — it won’t be until they realize their profits can be gained back by the consumers when they do finally lose that US Dairy money. And the day is coming. 😘

There is so much more than our dietary preferences at stake. In many ways, our preferences are being taught at an early age to support corrupt industries.

To keep someone in the dark means to keep someone from being informed. I hope posting this information sheds some light that leads to major changes. We totally have the power to manifest our higher desires, Peace and Prosperity on Earth, and while it seems overwhelming when looking at Earth’s dark parts, we can’t fix what we don’t know about. ✌🏼💚🌱✨

Links to Sources:

Dairy Industry and Domino’s Undeniably Strong Partnership

ABC News: US Government Buys 50 Million in Milk to Bail Out Dairy Farmers

PizzaHut Dairy Partership Leads to 25% More Cheese

Fast Company: Milk Sales Plummeted by 1.1 Billion Last Year

Documentaries Mentioned:

What the Health

The Thrive Movement

Excerpt Clip from Thrive Movement “Follow the Money”:

Flavorful and Rich Vegan Shepard’s Pie

  
I personally want full-flavored, Irish goodness on St. Patrick’s Day. When you have decided to eat compassionately for the planet, you may find yourself feeling a little left out (and grossed out) amidst all the corn beef chomping population beside you. Luckily for all you plant-based eaters out there, I have decided to share my favorite Irish, vegan recipe. 💚

Start by boiling 8 red skinned potatoes.

Preheat oven to 350 degrees.

Filling

Add the following ingredients to a sauté pan with a little veggie broth:

2 carrots, chopped

2 celery stalks, chopped

1/2 yellow onion, cubed

8 cremini mushrooms, sliced

3 cloves of garlic, minced

1 tsp fresh thyme

1 tsp fresh sage

Add a pinch of salt and pepper.

Add two cups of veggie broth, slowly.

Add 1 cup of tomato paste. 

Add 1 cup of organic frozen peas.

Add a splash of red wine.

Let simmer until veggies become soft.

Add 1 tbsp flour, and continue to let simmer until thickened.

  
Potato topping

At about 15-20 minutes of boiling, the potatoes should be tender. Check with a fork or knife.

Drain the hot water from the potatoes. I usually cut the potatoes in half with a knife and leave them in the same pan.

Add 2 cups of your favorite nut milk (I use cashew milk).

Add garlic salt and pepper to taste.

The tender potatoes and added ingredients should be easily mashed and mixed by hand with a potato masher.

  
Putting it all together

I put a little veggie broth on the bottom of the pan to prevent sticking.

Completely cover pan with thickened veggie filling. Make sure it is even by spreading with the back of a spoon.

Evenly layer mashed potato mixture on top of the veggies. Make sure it is spread as evenly as possible on top to keep a good ratio between potato topping and veggie filling.

Cook pan on the top shelf of your oven for 30 minutes, or until potato topping starts to brown and crisp.

Let dish cool for 5 minutes before serving.

  
Voila! A delicious, full flavored vegan St. Patties dish!

Enjoy, and Happy St. Patrick’s Day!

Ego versus Eco

20131117-184142.jpg

I have been a vegetarian of over 11 years and a vegan just recently. I always respected the innocence of animals and never wanted any animal to be in pain. This journey started when I realized that animals were not just being killed quickly, but absolutely tortured their entire lives. Throughout the years I have been teased, bullied, harassed, and manipulated into eating animal products unbeknownst to me. My philosophy became one that I wouldn’t tell you how I feel about you eating meat, if you would stop teasing me about being a vegetarian. This sense of complacency has really bothered me recently.

I thought I was doing the world a favor by being “respectful” of other people’s lives. Unfortunately, I forgot one other perspective: the animals. Now that I know that human beings are one with life, all creatures are beings created by God and who am I to stop another heart beat? Our notion that animals were put here for us to eat is extremely primitive in nature and an ego-based thought. When did killing become a sport? There are so many healthy alternatives to meat that killing anything is now just a game.

If you won’t stop eating meat for the animal, let me tell you how this energy is affecting your being. When bodies are stressed and fearful, chemicals are released. These chemicals are not taken from animal meat before you consume it. If you can picture your energy as a big ball around you, and everything you say, think, and eat powers this energy, would you want to power your energy with toxic fear? Fear is what keeps us from experiencing true oneness with God. Once this truth is realized, eating meat becomes blasphemous. Every being has a divine spark of light within.

Affirm: I am one with all of God’s creation.